Total emarketing solutions
Our platform means that we are one of the UK's leading data management and delivery specialists and our range of services are outlined below.
Have a look and see how we can help you to refine your communication, build brand loyalty with customers, understand more clearly how they react to your marketing and enjoy improvements to your ROI using these powerful and highly effective tools for marketing.
Our range of services covers Data Services, Email solutions, bespoke solutions, Design, Project management and Strategic Consultancy. For information on all these services please feel free to contact us.
To give you a feel of our services please find to follow what you can expect from a basic email campaign:
Email Campaign Solutions
From managing data and hosting, implementing and tracking of email and SMS campaigns we have got your eCRM all wrapped up.
Our web-based products provide powerful and very cost-effective communication channels for our clients to build and maintain relationships with their customers. They are simple to use but effective in result and should directly improve ROI.
For a detailed, but not exhaustive, list of our service offerings please refer to the headings below:
Data Capture
Either via our form generation tools or a bespoke build we can provide you with a wide range of data capture capabilities for use on your website or directly in an email campaign.
You can feed data directly into our eCRM tools for immediate marketing activity or capture it yourself and upload using our web-based tools at your leisure.
We also have many options available for automated data uploads to ensure data synchronisation which removes the risk of mailing customers with the wrong profile information.
Hosting
Via two secure data facilities which have redundant power and multiple high capacity Internet connections we provide maximum up-time.
This coupled with back-up equipment for every aspect of our service means we can provide you with top quality, industry standard hosting.
Delivery of high volumes of mails or successful viral campaigns can lead to your website falling over so host images and competitions with us and relieve yourself of that concern.
Delivery
We have delivery capacity for millions of messages per day so will be able manage any of your delivery needs.
Additionally we can offer a range of control elements to help you manage the way your campaigns get delivered. You may want to throttle the delivery speed so your website can cope with the traffic or get a newsflash out as quickly as possible.
Successful delivery is key to high volume messaging and we are experts in maximising deliverability. There are a number of techniques we employ to ensure that as many of your messages as possible are delivered and we can offer you exclusive IP addresses so that mailings from other clients will have no impact on your own.
For more information on deliverability issues, please contact us.
Bounce / Unsubscribe
Our systems will manage all bounce and unsubscribe processes automatically for you and provide real-time reports on the results.
Bounce definition will be provided on every bounce event that has occurred to provide you with a profile of the make-up of your database and an ability to take corrective measures.
Unsubscribes are managed in real-time so individuals who decide to remove themselves from a list will be actioned with immediate effect. This protects you from accidental follow-up mailings in the future and Spam complaints.
We also have a number of tools that will aid you in message processing and inbound mail management to ensure that your customer's experience of your campaigns is as positive as possible.
Tracking
Tracking is the key metric that customers want from our platform. We are here to provide real-time information on how a campaign is performing to enable you to make decisions on how best to improve your marketing in the future. Elements that we measure include:
- Deliveries
- Opens
- Clicks
- Bounces
- Unsubscribes
- Viral activity
- Browser type
- Operating System
- Bandwidth
In addition to these, we can offer a wide range of tracking add-ons including Click-to-Purchase, country of origin, IP, cookie and more. For more information on this, please contact us.
Analysis
Activity on all campaigns is tracked down to the individual so you can gain a detailed insight about customer interaction with your campaign.
We offer real-time graphical breakdowns on clicks, opens, bounces and click-to-purchase and you can run queries on the results to further refine target groups. e.g. of those who clicked link 2, who were female, 18-30 and own a credit card? With this information you can further refine your marketing campaigns and improve ROI.
You also have the ability to download the raw activity data for off-line analysis. This is presented in relational text files for easy import into a wide range of analysis tools and every customer generated activity event is time stamped for easy reference.
Export of analysis data can be automated to allow for regular updates of your existing systems.
SMS
We have connections to 4 SMS or text message gateways and can provide you with a wide range of inbound and outbound SMS solutions.
Whether you want to turn SMS communication into a revenue stream or simply add another communication channel to your existing marketing we can help.